title: "Full digital presence for a residential painting company" client: "Gild Painting" industry: "Residential & Commercial Painting — Ontario, Canada" summary: "Built a complete website, admin dashboard, customer portal, and payment system for a painting contractor — replacing a static brochure site with a platform that runs the business." publishedAt: "2026-05-15" tags: ["painting", "service business", "customer portal", "stripe", "ontario"]
The business
Gild Painting is a residential and commercial painting contractor serving the Greater Toronto Area and surrounding Ontario communities. Before LodyWeb, they had a static brochure website — no lead tracking, no quote system, no way to send invoices online.
The owner wanted one place to manage the whole business digitally: incoming quote requests, job pipeline, customer communication, and payment collection.
What we built
30+
Pages built
Public site + admin
10
Modules enabled
Of 12 available
20
Cities covered
Ontario service area
EN / FR
Languages
Ontario bilingual
Public website
A fast, SEO-optimised public site covering every service Gild Painting offers. Each of the 7 services has its own dedicated page with full content, FAQ integration, and local schema markup. 20 Ontario city landing pages cover their service area for local search.
The site pulls content from a headless CMS — the owner updates services, team members, and promotions directly, without touching code.
Quote request system
Visitors can submit a quote request with project photos attached directly. The form handles file uploads to secure object storage, sends a confirmation email to the customer, and fires a lead notification to the owner — all automatically.
Getting quote requests by email with photos attached, already organised into a pipeline — that alone saves me an hour a week.
Lead pipeline
Every incoming quote request lands in a Kanban board inside the admin dashboard. The owner moves jobs through stages — New Lead → Quoted → Scheduled → In Progress → Invoiced → Complete. Stage transitions send automatic email updates to the customer.
Customer portal
Customers log in via a magic link (no password required) and see the status of their job, photos from the project, and any notes the team has added. When it's time to pay, the deposit and final invoice are right there in the portal.
No app to install
The portal is a standard website — customers open a link from their email and they're in. No download, no account creation, no remembered password.
Stripe payments
The owner sends a deposit request from the lead detail page. The customer receives an email with a payment link, pays via Stripe Checkout, and the job status automatically advances. Final invoices work the same way.
Google Calendar sync
Visit scheduling in the pipeline syncs directly to the owner's Google Calendar. Booking a visit in the admin creates the event; cancelling it removes it.
Analytics
A self-hosted analytics dashboard shows traffic, quote conversion, and business metrics — all without sending data to third parties.
The result
Gild Painting now runs their entire client lifecycle — from first contact to final payment — through one system. The website ranks for local search terms across their Ontario service area, and the owner manages everything from a phone.
The platform is hosted on a dedicated server, fully isolated from any other customer. No shared hosting, no SaaS lock-in.
Gild Painting is the LodyWeb pilot deployment — the first business to run the full platform in production. The case study will be updated with real-world metrics after six months of operation.